How Cognition's Semantic NLPTM Works
First, let's look at what all those big words mean:
- Semantics is a field of linguistics that is devoted to the study of meaning, as expressed by words, phrases, sentences, and even larger units of speech or text.
- Natural Language Processing (NLP) is a field of artificial intelligence and computational linguistics. It studies the problems of automated generation and understanding of human languages by computers.
- Cognition's Semantic NLP is technology that understands word and phrase meanings in modern computer applications. Cognition's mission is to make its clients' technologies more human-like in the understanding of language and more profitable.
Since Cognition's Semantic NLP "understands" word and sentence meanings, Cognition can help make other technologies smarter. When other technologies that do specific tasks involving text, using Cognition's Semantic NLP to understand that text becomes a significant enhancement. Their ability to act on their customers' actions and intent becomes more accurate and potentially more profitable.
Take the example of an online advertising company that has hundreds of clients it is trying to get the best clickthrough rates for. This advertising company shows the most relevant ads it can based on the content of a Web page. When Cognition works with this advertising technology, Cognition can read and understand the content of the Web pages much better than a regular keyword matching technology. Cognition then helps that advertising company serve more relevant ads to what the person on the Web site is doing. That leads to higher clickthrough rates, more revenue, and happier clients.
Here's another example involving a customer service call center technology. A company employs this technology to help its call center representatives get to the answers for its customers faster. This company has thousands of datasheets and other materials where the answers exist to customers' queries. Cognition can understand all of those datasheets and materials and allow the call center representative to easily and quickly find that information via a simple, plain English search query. This leads to shorter calls, more satisfied customers, and reduced expenses for the call center.
We hope that helps! If your company has a technology that you think might benefit from Cognition's Semantic NLP, please contact us here.